World Film Collective

Lights, Camera, Action for Cumbrian Young People

More than 20 young Cumbrians are learning how to be videographers and social media marketers thanks to a new pilot scheme from North Allerdale Development Trust charity in association with World Film Collective (WFC) charity.

Run by tutors Lyndsey Walker and Abi Welch from Carlisle and Edinburgh, the scheme teaches students all the technical skills they’ll need while also helping them improve their business acumen so that they can earn an income from their new skills.

The WFC has already seen success in Brazil, South Africa, and Palestine and chose to work in association with North Allerdale Development Trust to run its first employment-to-enterprise scheme in the UK, with the support of a £15,000 from local social housing buying group, Cumbria Housing Partners.

The project, which is aimed at young people from Wigton who are not in education, training or employment (NEETs), has taken on 23 young people, including eight who live in social housing run by Cumbria Housing Partners’ members. By the end of the course, each young person will be well equipped to make short films on issues which are important to them and their communities.

Sandra Keaveney, trust manager, at NADT, said: “This project allows us to offer young people in Cumbria that chance to learn a new set of skills that perhaps haven’t been on offer to them before. In addition to learning how to make short films and music videos, we’re teaching them how they can use social media to promote their new skills and make money from them.”

Lesley Dixon, director at Cumbria Housing Partners, said: “A quarter of all Job Seekers Allowance claimants in Cumbria are under the age of 24. With few job opportunities in the local area aspirations are often very low. This in turn leads to lack of confidence and self-esteem when trying to gain entry to employment.

“By supporting innovative schemes like this, we can improve the life chances of local young people and give them a voice within their communities, while nurturing a culture of enterprise.”